After completing this course, students will:
1. Understand what business |management research is and its usefulness for managers
2. Understand and know the main business research methods
3. Understand and characterize the business research process (e.g., know how to write a research proposal, know how to choose the appropriate research design, know how to use various processes of data collection)
4. Broadly know the various procedures of data analysis and presentation
5. Understand and discuss the ethical issues for conducting business research, underscoring the seven principles of responsible research (RRBM).
1. Understand what business |management research is and its usefulness for managers
2. Understand and know the main business research methods
3. Understand and characterize the business research process (e.g., know how to write a research proposal, know how to choose the appropriate research design, know how to use various processes of data collection)
4. Broadly know the various procedures of data analysis and presentation
5. Understand and discuss the ethical issues for conducting business research, underscoring the seven principles of responsible research (RRBM).
- Teacher: Luísa Helena Ferreira Pinto
Período: 2ºSemestre