Ética Empresarial

1 - Business Ethics and Corporate social responsibility
2 - Introduction to non-market strategy
3 - The legitimacy of Companies: Evolution
3a) The social responsibility of corporations is to make profits
3b) The impact of Financial Scandals
3c) Compliance - a new set of regulation implications
3d) The impact of globalisation trends
4 - The current legitimacy of business: what are companies made for?
4a) Value generation
4b) Stakeholders definition and mapping

5 - The impact of corporate activity
5a) double bottom line
5b) Triple bottom line
5c) Social return of investment
5d) corporate citizenship
5e) Corporate Social Responsibility
6 - The social impact of Business Activity
6a) The A&F business Case
7 - Companies moving beyond ROI

8 - Michale Porter's Shared Value: An Introduction
8a) The broader social impact of business activities
9 - The Non Market Arena
9a) The Non-Market 5 Forces
10: - Non Market Level 1: Business Cases
11 - Ethics and Business
11a) Ethics as a strategic pilar for corporate advantage

12 - Corporate Reputation
12a) Definition
12b) Drivers of Corporate Reputation
13 - Reputation Risk
13a) Reputation as a corporate asset
13b) managing corporate risk
14 - Non-Market Level 2 - Business Cases

15 - Non-Market Strategy
16 - Non-Market Value Chain
17 - Strategic Planning: Market vs Non-Market
18 - Quest for Non-Market Competitive Advantage
19 - Non-Market Level 3: Business Cases

The Age of Redundancy
- Science or Science Fiction?
- It's only Politics
- Behaviour and Society 4.0
- Human Redundancy?